What is an Instagram Collaboration?

What is an Instagram Collaboration Post?#

Definition:#

An Instagram Collab post is a single post that appears on up to three different accounts’ Feeds or Reels, with multiple users credited as the authors. Collab posts share post metrics across all of the accounts that are collaborators. So every single post, no matter what feed you’re viewing from, will share the same amount of likes, comments, and shares.

One account creates the post and invites one more additional accounts to be collaborators. Once the collaborator accepts the invitation, the post appears as a feed post or Reel on both accounts.

Benefits of Instagram Collab Posts:#

Incorporating Instagram Collab posts into your business’s marketing strategy offer numerous benefits, ranging from increased reach and engagement to simplified content creation opportunities and improving brand authenticity.

• Increased Reach: Collaborating with another account allows you to tap into their audience and expand your reach to potential new followers.
• Cross-Promotion: Collab posts enable both accounts to promote each other’s content, leading to increased visibility and potential growth for both parties.
• Diversified Content: By combining the creative perspectives and styles of multiple accounts, Collab posts can result in unique and diverse content that engages a wider range of viewers.
• Enhanced Engagement: Collaborative posts often generate higher engagement as followers from both accounts are more likely to interact, comment, like, and reshare the content.
• Brand Exposure: If collaborating with a brand or influencer, Collab posts can help increase your own brand exposure and credibility by associating your account with established and reputable brands or influencers.

How to Use Instagram Collaboration in Create:#

To walk through a tutorial on how to utilize Instagram Collab posts in Create, click HERE.
Step-by-Step Instructions:

1. Open your Instagram Post Workspace in your Content Draft
2. Click on the “Collaborators” Field
3. Add a Collaborator by either typing their exact account name or by selecting from the list of connected accounts in the dropdown menu. Tap ‘ENTER’ to add the collaborator.
   1. NOTE: Don’t see any accounts in your Collaborator dropdown menu? It’s because you haven’t added any additional Instagram accounts to DGTLsuite!
4. Save your Draft.Once your post has been published on Instagram, your Collaborators will receive a notification letting them know your account invited them to collaborate on a post. If they accept, the post will appear on their feed too.

Troubleshooting Collaboration Errors#

See HERE for best practices when using Instagram’s Collaboration feature in Create and understanding why your Collaboration request was not sent.